What personal data do we collect?
We collect and process only the data that is required to allow us to provide our services to you. We collect the following data when you browse, shop, make an enquiry or subscribe via www.michael-baker.co.uk:
a) Book purchases - We process the personal data required to complete and despatch your book purchase, including your name, billing address, delivery address, payment details, mobile number, telephone number and email address. We collect your email address in order to send you any correspondence relating to your order; we collect your telephone number so that we can contact you if there are any issues with the order.
b) Newsletters - We collect your name and email address when you sign up to receive newsletters.
c) Enquiries - When you contact us directly by phone or via our enquiry form, we may collect additional data to help us resolve any queries relating to your enquiry.
d) We collect and process data about your browsing on www.michael-baker.co.uk, including the pages you visit and how you interact with these pages.
e) If you have given us your consent, we collect and process your personal data for direct marketing activities.
f) is hosted on the Wix.com platform. Wix.com provides us with the online platform that allows us to sell our products and services to you. Your data may be stored through Wix.com’s data storage, databases and the general Wix.com applications. They store your data on secure servers behind a firewall.
Why do we collect such personal information?
We collect and process your personal data for the following purposes:
a) To fulfil our obligation to you, including taking payment, shipping and delivery of book purchases.
b) To provide you with relevant information about Michael’s services via our marketing communications and advertising;
c) To improve the performance of our website and our promotion of the website;
e) To allow our Customer Care team to help you with queries and requests;
f) To send you updates to important information such as our Terms & Conditions.
Who will process your data?
Your personal data will be processed by the internal staff of Michael Baker Acupuncture who have been authorised for this processing. You data will not be shared with any third party unless in special circumstances we may be required to disclose or share your data without your consent, for example if we are required by the police, the courts or for other legal reasons. Your data may be transmitted to the police, judicial and administrative authorities, in accordance with the law, for the investigation and prosecution of crimes, the prevention of and protection from threats to public security, to allow Michael Baker Acupuncture to ascertain, exercise or defend a right in court, as well as for other reasons related to the protection of the rights and freedoms of others.
How long do we keep your data?
We keep your personal data for a limited period of time in line with our data retention policy. The specific retention period will vary according to the reason for processing your personal data. After this period, your data will be permanently erased or otherwise irreversibly rendered anonymous. Your personal data are retained in accordance with the following criteria:
When you have purchased either goods or services from www.michael-baker.co.uk, we will retain the billing data until the end of the relevant accounting period, normally seven years from the billing date;
When you make a payment, we will retain your payment details up to the certification of the payment and the completion of the relevant administrative-accounting formalities regarding your right of withdrawal and the terms applied for the disputing of the payment;
When you provide us with personal data in order to use the services of www.michael-baker.co.uk, such as marketing communications subscription, we will keep your data for this purpose until the termination of the service or until you cancel your subscription to the service;
When you give us your consent to send you marketing communications, you can withdraw your consent at any time. We will consider your consent to be current for five years from your last interaction with any email that we send you, or with www.michael-baker.co.uk.
When we use your personal data and browsing history to analyse your behaviour in order to customise the website and to show you personalised sales offers, we will keep the data for analytical purposes until you ask us to delete it;
When we use personal data for market research and satisfaction surveys, we will keep the data until you ask us to stop.
When you contact our Customer Care team, we will keep any additional personal data you provide that is specific to your enquiry for as long as you remain an active customer/client of www.michael-baker.co.uk.
You have the right to request a copy of the data that we hold about you (and we will provide this to you free of charge once we have confirmed your identity).
If you would like a copy of some or all of your personal data, please email or write to us using the contact details in this policy. If we do hold data about you we will:
give you a description of it
tell you why we are holding it
tell you who it could be shared with
tell you how long we will keep the data
if the data was not provided by you, we will give you any available information such as the source of the data
tell you if the data has been used for automated decision making
tell you if the data is stored outside of the European Economic Area, and if so what safeguards are in place to protect your personal data
let you have a concise and clear copy of the data
You have the right to ask us to correct any inaccuracies in the personal data we hold about you and to stop us using your data until it has been corrected. We want to make sure that your personal data is accurate and up to date and we will be happy to correct or remove data you think is inaccurate.
You have the right to withdraw your consent to marketing at any time by calling our Customer Care team, clicking “unsubscribe” on a marketing email or replying STOP to a text message.
You may receive a small number of further communications immediately after unsubscribing but we will implement your request as quickly as possible.
You have the right at any time to oppose our processing of your personal data on the basis of our legitimate interest. You will need to explain the reasons behind your request and allow us to consider your request and respond.
You have the right to request the deletion of your personal data. After receiving and reviewing your request, if legitimate it will be our responsibility to cease processing promptly and to delete your personal data.
You have the right to receive a copy of your data that we process based on your consent or on the basis of a contract with you in a standard format. If you wish, where technically possible, we can transfer your data directly to a third party indicated by you.
To exercise any of these rights, contact our Customer Care team at or 07495 047437.
To ensure that the data of our users are not subject to breaches or illegitimate use by third parties, we will ask you to confirm your identity before carrying out your request.
We protect your personal data with specific technical and organisational security measures aimed at preventing your personal data from being used illegitimately or fraudulently.
Links to other sites
www.michael-baker.co.uk may contain hyperlinks to websites (such as Amazon) that are owned and operated by other organisations. These websites have their own privacy and cookie policies, which we urge you to read. They control how your personal information is used when you give it to these other organisations or they collect it with cookies. We do not approve any other websites and we are not responsible for any information, material, products or services that are on or accessible through those websites or for the privacy practices of websites run by other organisations. If you use these other websites you do so at your own risk.
If you believe that Michael Baker Acupuncture is processing your personal data in contravention of the Law, you can file a complaint with the supervisory authority responsible for compliance with the rules on personal data protection.
Changes to this notice